60% Price Cut, still untapped users!

  60% Price cut,  still untapped users! Author: Garima Taneja Netflix, a well known streaming platform, has a huge user base which has been constantly growing over years. Netflix has been implementing a variety of initiatives to grow its user base like   Parental controls Downloadable function to watch without internet Device compatibility , etc. On December 14, 2021, Netflix has decided to cut its prices for every plan including 60% price cut for the basic plan and 18-25% price cut for other plans in India. Monika Shergill, Vice President of Content, Netflix commented, “There will be a growth and there will be tremendous profitability because we know the kind of entertainment we have programmed, will get more people on the service.” Netflix has been facing a strong competition and slow growth rate in US that is why it has decided to expand its base overseas. New and old prices comparison: Plan Old price, per month (in ₹ ) New pri...